Harley davidson new vs old logo
The iconic Harley-Davidson logo is an instantly recognizable symbol, conveying both power and reliability. Featuring its iconic bar and shield design, accompanied by an intimidating font which gives off masculine, rugged vibes fitting of its brand identity, it makes an impactful statement about power, resilience, reliability and masculinity.
The colors in the logo were also carefully considered; black represents edge and simplicity while orange brings creativity and enthusiasm. A little white around the logo adds balance and purity.
The old logo
Harley Davidson’s original logo represented heritage, strength, and an American spirit embodied by its rectangular shield shape conveying power and durability while its orange circle conveying vibrancy and pride. Today this iconic symbol continues to represent freedom, rebellion, and the open road – ideal symbols to promote Harley brand awareness.
Janet Davidson was asked by Harley-Davidson’s aunt to create its original logo design, with Janet using an easy and cost-effective method that could easily be added onto bikes leaving production lines. Her initial version featured “Harley-Davidson” written across a bar to symbolize stability and strength – symbolism she clearly understood!
As part of its 50th anniversary celebrations in 1953, when the company made some key modifications to the classic emblem. These modifications reflected renewed pride in its legacy and longstanding American roots; plus it featured 1903 and 2003 to represent two important milestones in its history.
Over time, Harley Davidson’s logo has undergone small yet significant updates. When first created in 1930, it consisted of simply red letters with yellow outlines on a white background; by 1955 however, this had changed to look like a metal drop-shaped image and in 1956 an engine V-twin-themed letter V appeared at its center, marking another stage. Today’s version retains many elements from past logos while adding its own unique stamp of distinction.
The new logo
Harley Davidson has unveiled their brand new logo, inspired by motorcycles themselves. Chiseled letters appear carved directly into metal and convey strength, durability, and determination – also nodding towards their rich history and legacy with black and orange colors used throughout. Ultimately this logo stands as both bold and iconic symbol representing their history while standing the test of time.
Harley-Davidson commemorated its centennial anniversary by unveiling a special version of their classic logo: an updated Bar and Shield design with 1903 and 2003 written inside wings on either side – this variant remains one of the most beloved symbols today.
Harley-Davidson’s iconic logo has long been associated with rebellion and freedom since its introduction over a century ago. One of the world’s most widely recognized and revered trademarks, it has come to represent motorcycle culture and American craftsmanship alike. Over time it has evolved in response to customers’ changing needs and tastes while keeping core elements unchanged – proof of both brand legacy and customer dedication – making its journey into cultural icon status an example of just how one simple symbol can transform into such an iconic icon of cultural recognition.
The history of the company
Harley Davidson’s iconic logo has become a cultural symbol for over a century, embodying their core values of freedom and rebellion. Its powerful yet evocative design captures adventure’s spirit while drawing in millions of motorcycle enthusiasts who crave experiencing wind in their hair and the open road rumble.
In 1903, William S. Harley and Arthur Davidson started tinkering with motorcycles in a shed in Milwaukee, Wisconsin. Through years of experimentation and fine-tuning, they successfully created an engine capable of running smoothly at high speeds – their invention became known as a Harley Davidson motorcycle.
Over the years, the logo for our company has evolved over time. Most recently introduced in 2008 to mark our 105th anniversary celebration, it features refined shapes and confident lines while also featuring a monochromatic color palette with orange as its accent hue.
The new Harley logo stands out by featuring an iconic symbol of biker culture: a skull. While no source has been given for this design element, speculation suggests that Willie G Davidson (son of former President/Co-Founding Willie D Davidson), may have created it.
The symbolism of the company’s logo
The Harley-Davidson logo represents more than just a brand. It stands as an icon representing its heritage, culture and values – an inspiring symbol that represents freedom, rebellion and craftsmanship in America. Millions around the globe find inspiration in it every day!
Janet Davidson, aunt to the Davidson brothers, designed the original Harley Davidson logo in 1903 using simple graphic elements that featured “Harley-Davidson” written horizontally across a bar to symbolize stability and strength as well as a shield bearing “Motor” at its top edge and “Cycles” underneath; it became so iconic that its design remained unchanged until 1982!
Harley-Davidson marked its 105th Anniversary by changing their iconic “Bar and Shield” emblem into half circular frame with two wide wings to commemorate their centennial celebrations in 2003. Furthermore, they included “1903” and “2003” beneath its shield emblem to honor that milestone event.
Helvetica font is used in the logo to convey strength and durability. The sharp, clean lines of its letters accentuate its masculine aesthetics and pair perfectly with shield and bar graphics to form an eye-catching design element.