In this technological era, businesses are on a continuous rollercoaster ride to succeed and provide the best to their customers to remain a part of this ever-changing and rapidly transforming world.
An often neglected area that can now impactfully change the dimension of success for businesses is the profound impact of design; User Interface (UI) and User Experience (UX) design strategies can impact business in quite a longer-run.
In this read, we’ll explore how UI/UX could lead the businesses towards success and goal attainment.
The Importance of UI and UX strategies
Starting with a brief introduction of strategies; UX and UI are closely related and interlinked concepts in the digital product designing field. User Experience (UX) as the term implies is more related to end user’s experience and provides a complete lookout of the apps/website.
The more conveniently accessible and user-friendly the interface will look, the more satisfying will be the experience of users. Whereas, User Interface (UI) is related with the visual elements such as menu, buttons and general appearance of an app or website; to make these elements more user-friendly, aesthetic and consistent is the main component of a good UI design.
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An amalgam of both these strategies assures the success of a design. The businesses can use such strategies to gain competitive edge over its competitors and foster their positive brand image. An interactive and responsive interface helps brands to create a positive positioning in the mind of their audience. UI/UX designs also provide a user-centered approach which aids in interpreting the workflows of employees and helps to track their assigned tasks.
Understanding the Target Audience
Want your users to fall in love with your designs? Fall in love with your users.”
The goal isn’t just to provide aesthetic lookout or appealing visuals but to provide a functional, less complex and highly satisfying user experience and for such purpose, the knowledge about the user-audience is so important. To get familiar with your audience, various surveys can be designed whose results will provide an insight regarding what they actually want and how they need the things to be.
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The research and information of the target audience help developers to amend the sites and apps according to their mental models. The developers can segment the priorities of user needs to bring the desired changes in the website or application. After researching for your audience, there should be a wider accessibility for all kind of users based on the survey results.
To gauge the user interaction, Google analytics can be of great help as it provides insights about the traffic and interaction of customers on your app or website.
Tactics to Enhance the User-Friendly Interface
Consistency and Clarity:
The user interfaces should be consistent in nature with no drastic changes over time. Developers may update the apps with minimal changes, keeping in mind the learned reflexes of the users and how the drastic changes in one time can have adverse effects. The consistency can be achieved through uniform interactive patterns, an interesting appealing color scheme and iconography. Another important factor is the clear and straightforward visual cues about the important content on your app or site.
No one likes slow loading images or pages, it can be a great turnoff for the users.
According to Steve Jobs:
“Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
So, it is really important to optimize the speed and performance of websites and apps for quick server responses. The speedy responses can be a great source of delight for the users.
Less is More:
To improve user interaction, developers need to focus on the “less is more” approach because it delivers the basic concept to users without any complication. Users appreciate the clutter free design and this minimalist approach could be pivotal in that regard. It is also helpful in minimizing the cognitive load that leads towards a positive impact.
Another intriguing tool for improving user experience could be the use of microinteractions which is a small visible response towards the users; a minimum vibration while clicking something to download, all those tiny animations on a page and changing color of a specific area upon clicking are examples of microinteractions. Such tactics are specifically used to enhance the user-experience, to retain their attention span and increase user’s engagement.
Some recent evolutions in UX/UI strategies are the introduction of dark mode in various apps to ease the usage, voice user interfaces and use of augmented reality, for a user-friendly experience.
Keep Simplifying for Your Users:
Developers should use tooltips and tutorials where required for ease of use. The thing to consider here is not to bombard your users with a lot of information but to ensure an average amount of useful indicators.
Continuous Testing and Rectifications:
Everything good needs to be timely updated according to the given circumstances, apps and websites are no exception. To provide an eye catching and engaging interface, continuous testing and maintenance is so important for user engagement. Run A/B tests from time to time for comparison of different features on your site. Developers should be well-informed regarding the best practices to maximize their site’s usability.
Smooth and Uninterrupted Navigation:
A consistent and smooth navigation is important for a positive user experience. The elements that let users navigate through the interface and can access the whole app is known as navigation. An uninterrupted navigation ensures users that they are in charge of the product, it maximizes their sense of familiarity and can smoothly navigate the content they want.